The Role of Intuition in Strategic Decision- Making: Exploring the Moderating Impact of Complex Work Environments in the Indian Hospitality Sector

This study explores the influence of inferential and affective intuition on decision-making quality within complex organizational settings, focusing on the Indian hospitality industry. Using a quantitative research approach, data were collected through a structured survey of experienced hospitality professionals and analyzed using Structural Equation Modeling (SEM) via Smart PLS 4. Findings reveal that both types of intuition significantly enhance decision quality. Furthermore, complex work environments positively moderate the relationship between inferential intuition and decision quality, while no significant moderation is observed for affective intuition. These insights contribute to a deeper understanding of how intuition operates in dynamic business contexts and highlight the importance of intuitive skill development for strategic effectiveness.