A Review on Pharmaceutical Marketing Management and their Issues

Global Issues in Pharmaceutical Marketing offers a balanced, research-oriented point of view and a practical approach towards today's issues confronting the ethical, biotech, and generic pharmaceutical industry segments. It brings an analytical thinking and a global perspective to wards analyzing issues like market access, e- marketing, emerging markets, branding, and soon. The book addresses not only the North American and Western European markets but non- Western markets, like Latin America and Asia. The chapters are all written as independent essays on a particular issue, and where applicable, new cases are presented to show how the issues are handled by the world industry today.