Calibrating the Influence of Digital Leadership on Corporate Market Dominance: An Emperical Study of Telecommunication Firms in Port Harcourt, Nigeria

This study investigated the relationship between digital leadership and organizational performance of telecommunication firms. The study adopted a cross-sectional research design. The population of the study consists of top and middle-level employees of the four major telecommunication firms in Rivers State. The Spearman’s Rank Order Correlation Coefficient was adopted in testing the four proposed hypotheses. Based on these analyses, results revealed that the two dimensions of Digital Leadership (Digital Competence and Innovative Thinking) both had positive and significant relationship with the measures of Organizational Performance, which are Market Share and Increased Patronage. Based on the findings, the study concludes that there is a very high positive and significant relationship between Digital Leadership and Organizational Performance of telecommunication firms in Rivers State. Consequently, the study recommends that Management of telecommunication firms who want to improve their performance should ensure that decision-making is necessarily premised on digital competence. This means that leaders of these organisations should rely heavily on data before taking key decisions that bear on the survival of the organisation. In doing this, both market share and increased patronage would be enhanced, thereby leading to improved organisational performance. In addition, telecommunication firms are encouraged to evolve innovative thinking that fully embraces information technology in all their operations, including production and service delivery. Herein, as this research has confirmed, lies the recipe for their strategic prowess in achieving improved market share, increased patronage and consequential enhanced organisational performance.