Unlocking Potential: How Communication Drives Project Performance in Local NGOs in Hargeisa, Somaliland

For a long period, Project Management scholars have investigated diverse viewpoints to explain how communication influences project performance. Effective communication plays a pivotal role in project success, while its absence significantly contributes to project failure. This article is developed out of a study that sought to evaluate influence of communication on projects that are managed by non-governmental organizations in Hargeisa, Somaliland. The study used cross-sectional and survey research designs, with random sample of 123 project managers of projects of local non-government organizations; from a study population of 180 project managers of local non-government organizations in Hargeisa City, Somaliland. Data was collected using a questionnaire and analyzed through both descriptive statistics and inferential statistics precisely correlation and multiple linear regression analysis methods. The study found that 20% of the changes in project performance is attributed to communication. The F statistical value of 26.444 was significant at p≤ 0.05, therefore the null hypothesis was rejected implying that project communication significantly affected project performance. The independent variable (project communication) was introduced to the first model in the first stage of the analysis, and the results of the regression indicated that the project communication had positive relationship on project performance with: β = 13.195, t 5.804). Hence, overall conclusion indicate that communication has a significant influence on project performance of local non-government organizations in Hargeisa, Somaliland. The study recommends that local non-government organizations should consider improving project performance adopting good communication.