Role of Artificial Intelligence in Career Planning among Thai Graduates in the Post AI-Arena

Purpose: AI is reshaping career planning in the same manner as it has penetrated other sectors and domains. The study focused on assessing the role of AI in career planning and management in the post-AI boomed era in Thailand.  Methodology: The study is based on a qualitative structured interview. The interview questions were developed from the content review, and face and content validity were performed before their operationalization at full scale. Moreover, the study followed the quota sampling techniques for respondent recruitment and data collection.  Findings: The study admits that AI is pivotal in career planning and management. Therefore, the university should focus on training its faculty members, offering refresher courses for AI skills and embedding them in programs and curricula. At the same time, the study also proclaims that the role of AI in career planning may lead to social inequalities, as rural graduates may have limited access to AI-related training and programs. However, the study also admits that AI may lead to social and economic inequality among rural and urban citizens; therefore, it should be planned for holistic growth to manage the disparities.  Implications: The study provides insight to educators, career planners, career counsellors, and even every individual. AI has become a necessity for every individual and organization. Therefore, every individual and institution is supposed to embed AI in their individual and organizational operations to improve their performance.  Recommendations: The study recommends the integration of AI in higher education institutions (HEIs) programs to launch dedicated programs specializing in AI tools, models, methods, and techniques need to be launched. Similarly, researchers are recommended to explore pedagogy and andragogy-related concepts to make the teaching-learning processes more student- centred for career planning and development.