Items where Author is "Srimali, Kuhu"

Dave, Meet and Makwana, Riya and Dua, Kamal and Srimali, Kuhu (2025) Impact of Storytelling and Emotional Branding on Consumer Purchase Behavior in Quick Service Restaurants and FMCG. International Journal of Innovative Science and Research Technology, 10 (4): 25apr1346. pp. 1263-1277. ISSN 2456-2165