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Dave, Meet and Gupta, Palak and Gandhi, Aastha and Sejpal, Bhakti (2025) From Visualization to Purchase: How Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI) Influence Consumer Purchase Decisions in Housing Design Decisions. International Journal of Innovative Science and Research Technology, 10 (4): 25apr1332. pp. 1295-1317. ISSN 2456-2165