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V., Bauat, Jhosalyn and Genesis D., Esbieto, Mark and Len Q., Salac, Mari- and Noel B., Agustin, (2025) The Effectiveness of Loyalty Programs in Enhancing Customer Retention at Megasaver Cabanatuan City: Basis for Marketing Plan. International Journal of Innovative Science and Research Technology, 10 (5): 25may611. pp. 1319-1338. ISSN 2456-2165

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