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Article

Dave, Meet and Gupta, Palak (2025) Elegance in Promotion: A Comparative Study of Advertising Techniques for Luxury Watches, Jewellery and Fashion. International Journal of Innovative Science and Research Technology, 10 (4): 25apr1343. pp. 1226-1235. ISSN 2456-2165

Dave, Meet and Gupta, Palak and Gandhi, Aastha and Sejpal, Bhakti (2025) From Visualization to Purchase: How Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI) Influence Consumer Purchase Decisions in Housing Design Decisions. International Journal of Innovative Science and Research Technology, 10 (4): 25apr1332. pp. 1295-1317. ISSN 2456-2165

Dave, Meet and Makwana, Riya and Dua, Kamal and Srimali, Kuhu (2025) Impact of Storytelling and Emotional Branding on Consumer Purchase Behavior in Quick Service Restaurants and FMCG. International Journal of Innovative Science and Research Technology, 10 (4): 25apr1346. pp. 1263-1277. ISSN 2456-2165

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