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Gopan B, Kavitha and Lekshmi G V, Neethu and Antony, Navaneeth (2025) Pseudo-Green Practices in Ayurveda: Effects on Consumers’ Trust and Buying Decisions. International Journal of Innovative Science and Research Technology, 10 (5): 25may2051. pp. 3570-3573. ISSN 2456-2165

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